Dan Butler Abernathy

About Me

As a results-driven experience designer seeking opportunities to apply highly perfected leadership skills, my background includes formalizing optimized design systems, CX change management workshop moderation that enables cross-functional team alignment in delivery of eCommerce ecosystems that reveal dormant revenue opportunities and optimized processes for Fortune 500.

Steeped within consumer-first, ‘can’t live without it’ experience design, my career has launched game-changing programs and delivered year over year revenue growth opportunities delivering double digit increases in site traffic, conversion rate, average order value, operational efficiencies, and customer experience adoption that move the needle for industry leaders such as The Home Depot, AT&T, Macy’s, Rheem, Equifax, Georgia Natural Gas Jostens, Newell Brands and more.

With a natural talent for assembling custom-tailored teams that deliver on the ask, combined with awareness and passion for emerging technologies, I seek the solve that will resonate with audiences, garner the most desirable business outcomes, and provide the user with a reason to return.

Advanced Skills:

  • Formalization and design of optimized design pattern libraries

  • Translation of data in pursuit of increasing average order value and reducing exit rate in-cart

  • Introduction of design improvements that keep the user within the conversion funnel

  • Experience design strategy and insights

  • User experience design

  • Customer experience change management workshop moderation

  • Building Digital Transformation Teams

  • Recruit, Coach & Upskill Team Resources  

  • Wireframing & Prototyping

  • Problem Solving & Presentation Skills

  • Usability Research

  • CX Change Management Leadership

  • User Journey Maps  

  • User Testing

  • Digital Product Design  

  • User Interface Design

    Tools:
    Figma
    Sketch
    Jira
    Miro
    Adobe Creative Cloud
    Keynote
    Microsoft Office Suite
    Microsoft SharePoint
    Google Apps Suite
    WordPress

    Technical Skills:
    HTML, CSS, VBA, Python, Pandas, JavaScript, MySQL, MongoDB, AJAX, API’s, ETL, Tableau, Big Data Analytics with Hadoop, Machine Learning, Web Visualization, NLP

Clients: 
The Home Depot, AT&T, Equifax, Georgia Natural Gas, Rheem, Macy’s, Lowe’s, Menard’s, Newell Brands, Jostens, Graco, Calphalon, Maytronics US (IoT), Morrison, MAX CU, First Service CU, USG,

Greatly respect and appreciate your time!